TV ain’t dead.
Cabela’s brand anthem.
The Director’s cut
This is the culmination of an excellent team effort in the beautiful landscape around Wisdom, Montana. We set out to celebrate the lifestyle of the cattle rancher, and we fell in love with the beauty and energy of the location and the people who call it home.
Spring Great Outdoor Days
Time to tackle the Tackle Box.
Saltwater with George Poveromo
Having worked on branded content for Rapala in the past, we were thrilled with the opportunity to refine our efforts into a 30 second spot for Sufix 832, their premier fishing line. Joining legendary angler George Poveromo off the coast of Florida, we battled angry seas and ended up having the fortune of boating a beautiful Sailfish.
At Rockhouse, we're especially proud of work like this: a small crew, real anglers, and a intense, authentic deliverable.
Rainy River Jacket
"Weatherman Proof" - One of a series of fifteen second spots we produced for Cabela's: The World's Foremost Outfitter.